Cookie Policy

Last Updated: May 1, 2025

This Cookie Policy explains how WriterPal ("we," "us," or "our") uses cookies and similar technologies on our website and services to enhance your browsing experience, personalize content, analyze usage, and assist with our marketing efforts.

By continuing to use WriterPal, you consent to the use of cookies as described in this policy. If you do not accept the use of cookies, you can adjust your browser settings to disable or manage them, although this may limit your ability to use some features of our service.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how the site is used.

Cookies allow a website to recognize your device and remember certain information about your visit, such as your preferences, settings, and online activity. They can also help ensure that advertisements you see online are more relevant to you and your interests.

Cookies set by the website you are visiting are called "first-party cookies." Cookies set by other domains (such as analytics services or advertising networks) are called "third-party cookies."

2. Types of Cookies We Use

We use different types of cookies for various purposes. Depending on their function and duration, cookies can be categorized as follows:

By Duration

Session Cookies: These are temporary cookies that are deleted when you close your browser. They allow websites to link your actions during a browser session.

  • Persistent Cookies: These remain on your device for a specified period or until you delete them manually. They help remember your preferences or actions across multiple visits.

By Purpose
Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, accessibility, and account verification. You cannot opt out of these cookies.

Examples: Session authentication, load balancing, and security cookies.

Functional Cookies

These cookies enable us to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Examples: Language preferences, font size preferences, and saved writing projects.

Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us measure and improve the performance of our site.

Examples: Analytics cookies that collect information about which pages are visited, how long visitors stay, and where they came from.

Targeting Cookies

These cookies are used to track your browsing habits and activity. They are used to deliver more relevant ads and marketing content to you and may be used to limit the number of times you see an ad.

Examples: Cookies set by advertising networks to build a profile of your interests.

3. Specific Cookies Used

Below is a detailed list of the cookies we use on the WriterPal website and platform:

Essential Cookies
wp_session

Maintains user session state across page requests

wp_auth

Authenticates users and maintains login status

wp_csrf

Prevents cross-site request forgery attacks

Functional Cookies
wp_preferences

Stores user preferences such as display settings and interface customizations

wp_recently_viewed

Tracks recently viewed content for quicker access

wp_language

Remembers the user's language preference

Performance Cookies
_ga

Google Analytics cookie used to distinguish users

_gid

Google Analytics cookie used to distinguish users (24-hour window)

_gat

Google Analytics cookie used to throttle request rate

Targeting Cookies
_fbp

Facebook Pixel tracking cookie used for advertising

wp_marketing

Used to track the effectiveness of marketing campaigns

4. Cookie Management

Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:

  • Google Chrome: Settings → Privacy and security → Cookies and other site data

  • Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data

  • Safari: Preferences → Privacy → Cookies and website data

  • Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

Please note that blocking certain cookies may impact your experience on WriterPal, as some features may not function properly without them.

5. Third-Party Cookies

WriterPal works with various third-party service providers who may set cookies on our website to enable their services to function properly or to enhance your experience. These providers include:

  • Analytics providers: We use Google Analytics to understand how users interact with our website and improve our services.

  • Social media platforms: If you use social sharing buttons or log in using social media accounts, these platforms may set cookies on your device.

  • Marketing and advertising partners: We work with advertising networks to deliver relevant advertisements and track the performance of our marketing campaigns.

  • Functionality providers: We use certain third-party services to enhance the functionality of our website, such as embedded content or feedback forms.

Each of these third parties has their own privacy and cookie policies. We encourage you to review these policies for more information about how they use cookies and your personal information.

6. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies to collect information about your use of WriterPal:

Web Beacons

Also known as "clear GIFs" or "pixel tags," web beacons are small transparent image files used to track user behavior and collect data about website usage. We may use web beacons in our HTML emails to understand if they have been opened or acted upon.

Local Storage

We may use local storage technologies, such as HTML5 localStorage or Flash cookies, to store information about your preferences or activities on our website. These technologies operate similarly to cookies but store data on your device in a different location and are not automatically sent to servers when you visit websites.

JavaScript

We use JavaScript to enhance the functionality of our website and collect information about how you interact with it, such as the pages you visit, the links you click, and how long you spend on each page.

These tracking technologies are used for the same purposes as cookies, as described in this policy, and are subject to the same controls and preferences.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy and take other appropriate measures to notify you, such as displaying a prominent notice on our website.

We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies and related technologies.